Combined generation of heat, cooling and power has a large potential to increase its share in distributed generation of energy. Such investments are driven by energy savings which result to operational profits. These profits are very sensitive to the prices of the competitive energy products: electricity and gas. In this work a theoretical indicator is developed between energy prices, the technical characteristics of cogeneration and conventional generation equipment and the investment viability. Through this indicator, the operational profitability of cogeneration equipment is mapped and discussed. Empirical rules are extracted which can give a clear view of the sensitivity of energy prices on energy efficiency investments. In the second section, the European cogeneration status quo is analysed in terms of energy prices and market share. The developed indicator will also be used to analyse market related barriers and highlight the importance of energy pricing policy as a tool to minimize the risk exposure of energy efficiency investments.